With the COVID-19 pandemic making us believe strongly in this one quote that we have been hearing since childhood โ โHealth is wealthโ, people are opting for age old health remedies passed on by our ancestors. Whether it is simple consumables like turmeric milk and ginger-honey concoction, or Yoga and meditation, people throughout the country are preferring to go back to their traditional roots.
MAS Foods, since more than 5 decades, has been combining Indiaโs rich heritage of taste with modern cravings, to develop mixes that help us stay rooted to our traditional flavours. With flavours of Badam, Pista, Kesar, and Rose, MAS keeps abreast with the evolving tastes of India, to offer deliciousness in every sip!
How the pandemic changed our cooking patterns
How much has your attitude towards food changed after the pandemic? As the pandemic struck, we learnt to cook for ourselves at home. We eventually learnt to eat the way our grandparents did โ simple and clean. Suddenly all those food philosophies and ingredients started making sense. We are ready to go back to our basics, bringing to the table, principles of traditional cooking that offer so many benefits for a healthier lifestyle. Indians now relish home-cooked food; it feeds the appetite as well as soul and strengthens family and social relationships.
Realization of the value of Indian cuisine
Think about it, is Food just about cooking? No, it is also about knowing and understanding the ingredients, their nutritional value, and their benefits. Once weโve realized the richness our Indian cuisine holds, weโll agree to opt for home cooked meals with local ingredients over international ones. Research has proved that Indian cuisine is nutritionally complete. Conventional Indian food containing antioxidants, dietary fibres, and body healing elements are the primary sources for boosting the immune system. Indian processing techniques further enhance the functional properties of Indian foods. And the herbs and spices used in Indian food are equally important for enhancing immunity.
How food firms have altered their products
Considering all of the above, many food firms have begun adding regional ethnic flavours to their offerings, thus giving rise to traditional Indian tastes again. Food firms are now actively infusing regional ingredients, and experimenting with local formats, as consumers are finding comfort in tastes that are familiar to them. Ethnic flavours and indigenous ingredients are being added to packaged snacks and beverages to satisfy local tastes and regional palates.
Indian Government re-introducing traditional food items
Do you notice how online content creators, food bloggers, advertisements, etc. are suddenly talking about the goodness of traditional food items like millets and organic fruits and vegetables? The Indian Government has also emphasized on re-introducing millets, fruits, vegetables, cereals, dairy, and other organic products in peopleโs diet post the pandemic. The Agriculture and Farmers Welfare Minister said that the production of these items has been phenomenal in India in recent years, and India is becoming a destination country for healthy food items. In fact, the year 2023 has been declared as the International Year of Millets, which is why the minister has also appealed to the nations to support promotion of nutrition and sustainable agriculture.
MAS Foods โ Where tradition meets passion
As we learn to survive the present with lessons from the past, it’s exciting to see innovation and increased attention to Indian cuisine. Food consumers are showing great interest in our traditional food palate and believing that ethnic foods are full of flavour and fresh ingredients, which makes them healthier. MAS Foods also encourages the consumption of Indian traditional tastes that are uncompromised in quality and authenticity. Over 5 decades, we have been using these traditional recipes to develop mixes, infused with the goodness of Badam, Kesar, Pista, Rose, and chocolate, that serve as a perfect choice for both kids and adults. Every MAS product embodies the tradition of unmatched taste, purity, and quality.
