Gone are the times when our mothers and grannies used to work in the kitchen all day long to cook food and make delicacies for us. Today, most of the women in India are working, which means lack of time. This change in lifestyle has highly affected the packaged food industry.
What is driving the boom in packaged food industry in recent times?
The market of packaged foods, including both sweets and savouries, is benefitting from economic and demographic advantages, and consumer preference shifts. India is seeing trends of working women and increased nuclearization of families, meaning busy schedules, and lesser time to cook from scratch. This has driven changes in lifestyle patterns, and an increased inclination towards more convenient consumption. This has become a key factor driving the convenient packaged food demand in the country. Furthermore, packaged food has ensured better storage by retaining their quality for longer periods of time.
The value and net worth of the packaged food business
The value of India’s food and beverage packaging market was estimated to be USD 33.22 billion in 2020, and is expected to reach USD 156.25 billion by 2026!
Source – The Economic Times
Changing lifestyles and rising incomes have been the main factor for today’s growth. Also, enhanced packaging innovation and increasing demand for convenience foods will continue to drive the demand over the next few years as well. And, when packaged products come with neat packaging, ingredients mentioned, methods of usage and storage, and most importantly, authorization from statutory bodies like FSSAI, there’s no second thought to buying such genuine products that are so convenient to use.
The importance of sweets & savouries in India
Speaking about sweets and savouries, India has always been traditionally attached to these two categories of consumables. Traditional sweets and savouries are an indispensable and staple part of religious and festive occasions and family functions within the country. They have been relished for ages in every state of India, signifying regional specialties and tastes. Moreover, ever since the pandemic, people have shifted to baking and cooking both sweets and savouries within their own homes, may it be traditional mithais and namkeen, or contemporary cakes and puddings.
There are thousands of varieties of sweets and savouries available at stores across every state of India! But, with increasing consumer awareness around cleanliness and hygiene, after the COVID-19 pandemic, packaged food has acquired a good amount of traction. Also, the open sweets market constantly faces the threat of rising prices of milk and other raw materials, leading to adulteration. People thus prefer either packaged sweets & savouries, or wish to prepare themselves at home, during festivities and holidays, when there’s enough time on hand.
Since 1970, MAS Foods has been combining India’s rich heritage of taste with modern cravings, to develop beverage mixes that serve as a perfect choice for both kids and adults. But we’re not just about drink mixes! Our mixes can be used to relish much more. Using our convenient easy-to-carry mixes infused with Badam, Pista, Kesar, Rose and Chocolate, experience deliciousness in every spoonful of your milkshakes, smoothies, kulfis, cookies and cakes.
